A feature allowing sending calls to queues or extensions based on set criteria. In example, a skill based routing where calls are directed to an agent or person, who has the most appropriate skill set in order to address the problem.
According to the American Marketing Association, - "Marketing
is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large." A company, which
provides marketing services, should be capable of doing all the above listed.